Mark Cohen

About Me

I'm currently VP of Product at MRI Software. I lead Product Management and Development across APAC, effectively operating as a regional CTO. I focus on outcomes. Strategy matters, but delivery matters more.

The Challenges I Solve

A lot of organisations are dealing with the same issues right now:

• Fragmented product portfolios and disconnected systems
• Platform strategy that becomes architecture theatre
• AI roadmaps full of ideas, but light on measurable ROI
• Execution slowed down by process artefacts and misalignment

That's where I do my best work.

How I Deliver Value

I align Product, Engineering, and GTM to ship value into the hands of happy customers.

• Reduce complexity and ship smaller increments more frequently
• Keep roadmaps shared, current, and execution-ready
• Build platforms through adoption, not diagrams
• Treat AI as a capability that improves real workflows (not demos)

I'm also big on a simple truth: the real decision makers are not always the contract signatories. If you don't solve for the power users, you don't win.

Proof I've Delivered

• Created and scaled MRI's first APAC Platforms team, including operating model and cadence.
• Championed full automated product monitoring and 24x7 developer on-call rotations, cutting client-reported incidents and improving customer outcomes.
• Championed rollout of AI features across the majority of APAC products (focused on practical customer value, not theatre).

Before MRI

Before MRI, I was CTO and CIO at Domain Group, responsible for delivery and technical quality across a portfolio of SaaS, media products, and enterprise systems. Highlights include:

• Catalysed Domain/Fairfax's first iOS app
• Led the technical separation of Domain from Fairfax as part of the ASX float
• Created Domain's first consumer-facing Machine Learning Products team
• Helped grow revenues from ~ $200m to ~ $350m during my tenure

Earlier Career

Earlier, I was GM Product Solutions at Fairfax Media, helping centralise teams, consolidate publishing systems, and deliver major digital initiatives including digital subscriptions for SMH and The Age (which went on to exceed 40% of digital revenues by the time I left).

What I Believe

• Product is worthless until it's in the hands of a happy customer.
• Product leadership isn't process. It's value delivery.
• Platform strategy fails when adoption loses to architecture.

If you're building an enterprise product portfolio, driving a platform strategy, or trying to make AI deliver real ROI, I'm always happy to connect.

Experience at a Glance

Company	Role	Dates	Key Highlight	More
MRI Software	VP, APAC Product	2022 – Present	Unified product & engineering, driving multi-product strategy aligned with board-level growth.
Claim Central / Wilbur	Divisional CEO – Tech	2020 – 2022	Rebuilt SaaS division and launched next-gen insurance claims platform.
Domain Group	CTO & CIO	2015 – 2019	Drove platform transformation, IPO readiness, and digital media innovation.
Fairfax Media	GM Product & Technology / Head of Tech	2011 – 2015	Oversaw large-scale digital product transformation during media disruption.
Deals Direct	CTO	2009 – 2011	Led eCommerce tech rebuild including supplier platform and mobile launch.