Mark Cohen
VP of Product
About
I studied computer science because I enjoyed building things.
What started as writing software became leading teams, then leading organisations. Along the way I discovered that the technology itself is rarely the hardest part. The real challenge is helping people make good decisions, stay focused on what matters, and execute consistently.
A defining influence on my career was reading Clayton Christensen's The Innovator's Dilemma while working at Fairfax Media.
At the time, I was watching one of Australia's largest media businesses respond to rapid digital disruption. The book provided a framework for understanding what was happening around me. More importantly, it explained why smart organisations often struggle to respond to major shifts in technology and customer behaviour.
That lesson has stayed with me throughout my career.
I've worked in startups, founder-led businesses, private equity-backed companies and listed enterprises. The environments have been different, but the challenges have been surprisingly similar.
Teams become overloaded. Priorities multiply. Delivery slows. Technology becomes more complex than it needs to be.
My role has often been to simplify the situation, align people around a clear direction, and help organisations move forward.
At Domain, that meant leading the technology separation that supported the company's ASX listing.
At Claim Central, it meant rebuilding a stalled SaaS business and restoring product delivery.
At MRI Software, it has meant transforming product and engineering operations across the APAC region while helping the organisation adopt an AI-first approach.
The common thread has never been technology.
It's helping organisations turn intent into outcomes. That's what I continue to do today.
Three phases. One theme.
Explorer -> Builder -> Leader
- The first phase of my career was learning how technology works.
- The second was building products, platforms and teams at scale.
- The third has been helping organisations improve how they make decisions, prioritise investment and deliver outcomes.
The titles changed. The underlying work did not. It has always been about building capability that lasts beyond the individual.
Skills & Expertise
Leadership & Strategy
- Executive leadership (C-level, VP)
- Product vision & strategy
- Cross-functional team leadership
- Change & transformation management
Product & Innovation
- Product management & roadmapping
- Platform & ecosystem design
- AI/ML feature strategy
- Go-to-market alignment
Technology & Delivery
- Engineering team scale-up
- Platform rearchitecture
- Cloud migration
- Agile & DevOps culture
Industry Expertise
- Proptech (SaaS, CRM, PM, Listings)
- Digital media & marketplaces
- Insurtech / claims automation
- eCommerce & subscriptions
Communication & Influence
- Experienced public speaker
- Industry panelist & conference presenter
- Mentoring and coaching
- NIDA-trained in presenting
Delivery Methodologies
- Agile / Scrum / Kanban
- Scaled agile in multi-team environments
- API-first & microservices architecture
- Data-informed product development
Experience at a Glance
| Company | Role | Dates | Key Highlight | More |
|---|---|---|---|---|
 MRI Software | VP, APAC Product | 2022 – Present | Led product and engineering transformation across APAC. | |
 Claim Central / Wilbur | Divisional CEO – Tech | 2020 – 2022 | Led the turnaround of the SaaS division. | |
 Domain Group | CTO & CIO | 2015 – 2019 | Led the technology separation that supported Domain's ASX listing. | |
 Fairfax Media | GM Product & Technology / Head of Tech | 2011 – 2015 | Led major digital publishing and subscription initiatives. | |
 Deals Direct | CTO | 2009 – 2011 | Led ecommerce platform, supplier systems and mobile modernisation. |